Funnels can be made complex … truly complicated, so complicated that many people give up prior to they release their first genuine project. What if you could simplify this and put a sales funnel on a single page?Sell My Course Online
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right? Sell My Course Online
Well, it definitely caught on since Samcart is able to charge incredibly high rates for this guarantee:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.Sell My Course Online
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Sell My Course Online
A common method to do this is what’s called the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their pain or accomplish their preferred condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions across several pages, procedures, e-mails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.Sell My Course Online
An effective page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … But make certain you sign up, since I have big plans for funnel home builders in the works quickly!Sell My Course Online
This easy (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Sell My Course Online
A strong starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond… Clients are doubtful. Social proof is the best mental weapon we need to persuade people.
There is so much information out there that it is incredibly hard to know which to trust.
Social proof gives us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.Sell My Course Online
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re almost all set to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Testimonials have shown that your product has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item guarantee.
There are several effective formats for service warranties:
30+ day money back 110% refund warranty.
Your consumer wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, but so important.
You need actually to request for their money and take it!Sell My Course Online
Here’s where your checkout kind comes in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!