Funnels can be made complex … actually made complex, so complex that many people give up before they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page?Sell Courses Online Software
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right? Sell Courses Online Software
Well, it definitely caught on because Samcart is able to charge exceptionally high costs for this promise:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Sell Courses Online Software
In fact, using Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Sell Courses Online Software
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to eliminate their pain or attain their wanted condition
Action: give them the chance to purchase
Most sales funnels extend these steps throughout multiple pages, procedures, e-mails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Sell Courses Online Software
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … However make sure you register, due to the fact that I have huge plans for funnel builders in the works quickly!Sell Courses Online Software
This easy (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Sell Courses Online Software
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond… Consumers are doubtful. Social proof is the best psychological weapon we have to convince individuals.
There is a lot details out there that it is exceptionally challenging to know which to trust.
Social proof gives us an easy way out … if countless people have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.Sell Courses Online Software
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re practically ready to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product warranty.
There are numerous effective formats for warranties:
30+ day refund 110% money back warranty.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need in fact to request for their money and take it!Sell Courses Online Software
Here’s where your checkout type comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it is essential to dispel the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!