Funnels can be complicated … actually made complex, so complicated that the majority of people give up prior to they introduce their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcarts
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right? Samcarts
Well, it absolutely caught on because Samcart has the ability to charge extremely high costs for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Samcarts
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcarts
A typical method to do this is what’s known as the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to remove their discomfort or accomplish their wanted condition
Action: give them the opportunity to buy
A lot of sales funnels extend these steps across numerous pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcarts
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually ended … But ensure you sign up, since I have big plans for funnel contractors in the works soon!Samcarts
This easy (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never ever lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcarts
A strong starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond… Consumers are hesitant. Social evidence is the best psychological weapon we need to encourage people.
There is a lot information out there that it is exceptionally challenging to understand which to trust.
Social evidence gives us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcarts
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re almost all set to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Reviews have actually shown that your item has actually worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product warranty.
There are several successful formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You need actually to request for their cash and take it!Samcarts
Here’s where your checkout kind comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of existing best practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!