Funnels can be made complex … actually made complex, so complicated that many people quit prior to they launch their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Zapier
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right? Samcart Zapier
Well, it certainly caught on since Samcart has the ability to charge exceptionally high rates for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.Samcart Zapier
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart Zapier
A common way to do this is what’s called the “AIDA” design:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to eliminate their discomfort or attain their desired condition
Action: give them the chance to purchase
The majority of sales funnels extend these actions across multiple pages, processes, e-mails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart Zapier
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each concept below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually ended … But ensure you register, since I have big prepare for funnel builders in the works soon!Samcart Zapier
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Zapier
A solid starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond… Consumers are skeptical. Social evidence is the best mental weapon we need to convince individuals.
There is so much information out there that it is exceptionally tough to understand which to trust.
Social evidence provides us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart Zapier
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re almost all set to buy. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item warranty.
There are a number of effective formats for warranties:
30+ day refund 110% cash back guarantee.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need in fact to request their cash and take it!Samcart Zapier
Here’s where your checkout type comes in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of present finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!