Funnels can be made complex … actually made complex, so complex that the majority of people quit prior to they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Youtube Demo
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right? Samcart Youtube Demo
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.Samcart Youtube Demo
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Samcart Youtube Demo
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to remove their discomfort or achieve their desired condition
Action: give them the opportunity to buy
Many sales funnels extend these actions throughout several pages, processes, emails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Samcart Youtube Demo
A successful page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each principle below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … But make certain you sign up, because I have huge prepare for funnel builders in the works soon!Samcart Youtube Demo
This basic (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
Some tips:
1.Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Youtube Demo
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond… Consumers are doubtful. Social evidence is the best psychological weapon we have to encourage individuals.
There is a lot details out there that it is exceptionally hard to understand which to trust.
Social evidence provides us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart Youtube Demo
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re almost all set to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Testimonials have revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item assurance.
There are numerous effective formats for guarantees:
30+ day cash back 110% refund assurance.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so crucial.
You require actually to request for their money and take it!Samcart Youtube Demo
Here’s where your checkout kind comes in.
The main goal of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of existing best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
