Funnels can be complicated … really made complex, so complex that the majority of people give up before they release their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Wp Multisite
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right? Samcart Wp Multisite
Well, it certainly caught on since Samcart is able to charge exceptionally high prices for this guarantee:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.Samcart Wp Multisite
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart Wp Multisite
A typical way to do this is what’s called the “AIDA” design:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its capability to remove their discomfort or attain their wanted condition
Action: give them the chance to buy
Many sales funnels extend these steps across several pages, processes, emails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Wp Multisite
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has ended … However ensure you sign up, since I have big plans for funnel builders in the works soon!Samcart Wp Multisite
This basic (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Wp Multisite
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond… Clients are skeptical. Social proof is the very best psychological weapon we need to convince individuals.
There is so much info out there that it is incredibly hard to understand which to trust.
Social evidence provides us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Wp Multisite
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it means they’re almost prepared to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Testimonials have actually revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day money back 110% refund assurance.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You require really to ask for their money and take it!Samcart Wp Multisite
Here’s where your checkout kind comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of present finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!