Funnels can be made complex … truly made complex, so complicated that many people quit prior to they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart WordPress.
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right? Samcart WordPress.
Well, it definitely caught on because Samcart has the ability to charge extremely high costs for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.Samcart WordPress.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Samcart WordPress.
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its capability to remove their discomfort or attain their preferred condition
Action: provide the chance to buy
Many sales funnels extend these steps across multiple pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart WordPress.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has ended … But make certain you register, since I have big plans for funnel home builders in the works quickly!Samcart WordPress.
This simple (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart WordPress.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond… Customers are hesitant. Social proof is the very best mental weapon we have to encourage individuals.
There is a lot details out there that it is incredibly tough to know which to trust.
Social proof offers us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.Samcart WordPress.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re nearly prepared to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product assurance.
There are numerous effective formats for guarantees:
30+ day refund 110% money back assurance.
Your customer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, but so essential.
You need in fact to ask for their cash and take it!Samcart WordPress.
Here’s where your checkout type comes in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of existing best practices. I hope you enjoyed it. Moreover, it’s important to eliminate the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!