Funnels can be complicated … truly complicated, so complex that most people give up before they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Wiki
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the best structure to transform cold traffic into consumers …
Pretty cool idea, right? Samcart Wiki
Well, it certainly caught on since Samcart is able to charge extremely high costs for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.Samcart Wiki
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart Wiki
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to remove their discomfort or achieve their preferred condition
Action: provide the opportunity to purchase
Most sales funnels extend these steps throughout several pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart Wiki
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle listed below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually expired … However make certain you register, due to the fact that I have huge prepare for funnel home builders in the works soon!Samcart Wiki
This simple (but effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there suffice lousy online marketers out there already.
Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Wiki
A strong starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond… Consumers are doubtful. Social proof is the best mental weapon we need to encourage people.
There is a lot details out there that it is exceptionally challenging to know which to trust.
Social proof provides us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.Samcart Wiki
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re nearly prepared to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product guarantee.
There are numerous effective formats for warranties:
30+ day refund 110% cash back assurance.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, however so important.
You require really to ask for their cash and take it!Samcart Wiki
Here’s where your checkout form can be found in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it’s important to resolve the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!