Funnels can be complicated … really made complex, so complex that most people quit before they introduce their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart What Is It
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right? Samcart What Is It
Well, it certainly caught on because Samcart is able to charge extremely high rates for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.Samcart What Is It
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart What Is It
A common way to do this is what’s known as the “AIDA” design:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its ability to remove their pain or accomplish their preferred condition
Action: give them the chance to buy
Most sales funnels extend these steps across several pages, procedures, emails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart What Is It
A successful page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each idea below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has expired … But make sure you sign up, because I have huge plans for funnel home builders in the works soon!Samcart What Is It
This simple (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
Some ideas:
1.Never ever lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart What Is It
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be real. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond… Clients are hesitant. Social proof is the very best mental weapon we have to encourage people.
There is so much details out there that it is extremely tough to know which to trust.
Social evidence gives us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart What Is It
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re almost prepared to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.
Reviews have shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are a number of successful formats for warranties:
30+ day refund 110% money back assurance.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so essential.
You require in fact to request their cash and take it!Samcart What Is It
Here’s where your checkout form is available in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
