Funnels can be made complex … really made complex, so complicated that many people quit prior to they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Websites
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right? Samcart Websites
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this promise:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.Samcart Websites
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Samcart Websites
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to remove their discomfort or achieve their desired condition
Action: give them the opportunity to buy
Most sales funnels extend these actions throughout several pages, processes, e-mails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart Websites
A successful page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each principle below (in addition to a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has expired … But make certain you register, because I have huge plans for funnel contractors in the works quickly!Samcart Websites
This simple (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Websites
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond… Customers are skeptical. Social proof is the very best psychological weapon we need to persuade individuals.
There is a lot info out there that it is exceptionally challenging to understand which to trust.
Social proof provides us an easy way out … if countless people have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Websites
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they have actually made it this far, it implies they’re nearly ready to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your item has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product warranty.
There are numerous successful formats for guarantees:
30+ day refund 110% cash back warranty.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, but so crucial.
You need in fact to request their money and take it!Samcart Websites
Here’s where your checkout form is available in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!