Funnels can be complicated … really complicated, so complicated that most people give up before they release their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Website
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right? Samcart Website
Well, it definitely caught on since Samcart is able to charge very high rates for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Samcart Website
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Samcart Website
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to remove their pain or attain their desired condition
Action: provide the opportunity to purchase
Many sales funnels extend these steps throughout multiple pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Website
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each principle below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually expired … However make sure you sign up, due to the fact that I have big prepare for funnel home builders in the works quickly!Samcart Website
This basic (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Website
A strong starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond… Customers are hesitant. Social evidence is the very best psychological weapon we need to convince people.
There is so much information out there that it is incredibly difficult to understand which to trust.
Social evidence provides us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart Website
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re almost prepared to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are several effective formats for warranties:
30+ day money back 110% money back guarantee.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, but so important.
You require really to request for their cash and take it!Samcart Website
Here’s where your checkout type comes in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!