Funnels can be complicated … truly complicated, so complicated that many people quit prior to they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Website Examples

Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.

What is the one-page funnel?

Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.

The basic concept is that you can create a single websites with the ideal structure to convert cold traffic into consumers …

Pretty cool idea, right? Samcart Website Examples

Well, it absolutely caught on because Samcart has the ability to charge very high prices for this pledge:

Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.Samcart Website Examples

In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).

Why does the one page funnel work?

Let’s take a glance at why sales funnels work.

Because it takes them through a journey until a purchase is the only logical outcome.Samcart Website Examples

A typical method to do this is what’s referred to as the “AIDA” model:

In this particular order, you need to:

Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to remove their discomfort or accomplish their preferred condition
Action: provide the chance to buy

A lot of sales funnels extend these actions throughout multiple pages, procedures, emails, etc.

The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Website Examples

A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.

How to execute the One Page Funnel using Cartflows and Thrive Architect?

Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).

More details on each idea below (along with a link to download the whole funnel!).

Get the whole funnel for free????
The totally free One Page Funnel has actually expired … But ensure you register, due to the fact that I have huge plans for funnel home builders in the works soon!Samcart Website Examples

This basic (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each part.

Here’s a fast breakdown of the significant components of the One Page Funnel:

1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.

The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.

Some ideas:

1.Never lie … seriously – there suffice bad online marketers out there currently.

Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”

Use numbers whenever possible.Samcart Website Examples

A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].

2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.

Plus, cold visitors are most likely to view an amusing (and academic) video than they are to read through 10,000 words of sales text.

The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.

You can utilize numerous video sales letter structures, which I’ll cover in a future post.

The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part can be found in.

3. Customer Testimonials in 2019 and beyond… Consumers are doubtful. Social proof is the best psychological weapon we have to persuade individuals.

There is a lot information out there that it is extremely hard to understand which to trust.

Social proof offers us an easy escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.

And that’s exactly what a strong set of testimonials on your sales page can do.Samcart Website Examples

If you put the testimonials right under the sales video, you achieve this effectively.

4. A Vibrant Assurance
If they’ve made it this far, it suggests they’re practically all set to purchase. Now you just require that last tiny touch to make them purchase …

And that’s what a rock-solid item warranty is all about.

Testimonials have revealed that your item has actually worked for others … however your reader will naturally believe:

But what if it simply doesn’t work for me?

That’s a natural fear everyone will have, and it’s your task to assure them with an item warranty.

There are numerous successful formats for guarantees:

30+ day refund 110% cash back warranty.
Your customer wishes to be reassured that you will still support them when you have their money.

5. A clear, simple call to action.
This part is easy, but so important.

You need actually to request their money and take it!Samcart Website Examples

Here’s where your checkout type can be found in.

The primary objective of this step is making the procedure as simple as possible for your users.

Do not request for 40 data points that you do not require.

Do not want to ship anything? Then you don’t require their shipping address!

This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.

I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.

Where should we go next?

This guide provided you a summary of present finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a specific tool is necessary to reach the goal.

Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!