Funnels can be made complex … truly made complex, so complicated that most people give up prior to they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Website Examples
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right? Samcart Website Examples
Well, it definitely caught on since Samcart has the ability to charge very high prices for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.Samcart Website Examples
In fact, utilizing Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart Website Examples
A common method to do this is what’s called the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its ability to remove their discomfort or accomplish their wanted condition
Action: give them the opportunity to buy
The majority of sales funnels extend these steps throughout multiple pages, processes, emails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Website Examples
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each principle below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has expired … However ensure you register, since I have big plans for funnel builders in the works soon!Samcart Website Examples
This basic (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Website Examples
A solid starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond… Consumers are skeptical. Social evidence is the very best psychological weapon we need to encourage people.
There is so much information out there that it is incredibly difficult to know which to trust.
Social proof offers us an easy escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.Samcart Website Examples
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Reviews have actually shown that your product has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item guarantee.
There are a number of successful formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your customer wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, but so important.
You require actually to request their money and take it!Samcart Website Examples
Here’s where your checkout form can be found in.
The main objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!