Funnels can be made complex … actually made complex, so complicated that many people give up prior to they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Webhook
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the right structure to convert cold traffic into customers …
Pretty cool idea, right? Samcart Webhook
Well, it absolutely caught on since Samcart is able to charge very high rates for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Samcart Webhook
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart Webhook
A common way to do this is what’s called the “AIDA” model:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or accomplish their preferred condition
Action: provide the opportunity to buy
A lot of sales funnels extend these actions across several pages, processes, e-mails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart Webhook
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has ended … But make sure you sign up, due to the fact that I have huge plans for funnel builders in the works soon!Samcart Webhook
This easy (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Webhook
A solid beginning point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond… Consumers are hesitant. Social proof is the best psychological weapon we have to convince individuals.
There is so much information out there that it is incredibly difficult to understand which to trust.
Social proof offers us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart Webhook
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re nearly ready to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are a number of successful formats for warranties:
30+ day money back 110% money back assurance.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, but so essential.
You need in fact to request for their money and take it!Samcart Webhook
Here’s where your checkout type can be found in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of existing best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!