Funnels can be made complex … truly made complex, so complex that the majority of people give up before they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Vs Thrivecart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right? Samcart Vs Thrivecart
Well, it certainly caught on due to the fact that Samcart is able to charge very high costs for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Samcart Vs Thrivecart
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart Vs Thrivecart
A common way to do this is what’s known as the “AIDA” design:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to eliminate their discomfort or attain their preferred condition
Action: give them the chance to purchase
Most sales funnels extend these actions throughout several pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Samcart Vs Thrivecart
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each idea below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … But ensure you sign up, because I have huge plans for funnel home builders in the works soon!Samcart Vs Thrivecart
This basic (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Vs Thrivecart
A strong starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond… Consumers are hesitant. Social evidence is the very best mental weapon we need to encourage individuals.
There is so much info out there that it is extremely challenging to know which to trust.
Social evidence gives us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.Samcart Vs Thrivecart
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re practically all set to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item guarantee.
There are numerous effective formats for warranties:
30+ day money back 110% cash back assurance.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, but so essential.
You need really to request their money and take it!Samcart Vs Thrivecart
Here’s where your checkout form is available in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!