Funnels can be complicated … really made complex, so complicated that the majority of people give up prior to they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Vs Shopify
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right? Samcart Vs Shopify
Well, it certainly caught on because Samcart is able to charge incredibly high costs for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.Samcart Vs Shopify
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Samcart Vs Shopify
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to eliminate their pain or attain their desired condition
Action: provide the chance to purchase
Many sales funnels extend these actions throughout multiple pages, procedures, emails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Vs Shopify
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually ended … But make certain you sign up, because I have huge plans for funnel builders in the works soon!Samcart Vs Shopify
This simple (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there suffice lousy marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Vs Shopify
A strong starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond… Consumers are doubtful. Social proof is the best psychological weapon we need to encourage individuals.
There is so much information out there that it is incredibly difficult to understand which to trust.
Social evidence offers us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.Samcart Vs Shopify
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re nearly all set to purchase. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is all about.
Reviews have revealed that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day money back 110% refund assurance.
Your client wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, but so important.
You need in fact to ask for their money and take it!Samcart Vs Shopify
Here’s where your checkout type is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it is very important to resolve the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!