Funnels can be made complex … actually made complex, so complex that the majority of people give up prior to they release their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Vs Course Craft
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the right structure to transform cold traffic into consumers …
Pretty cool concept, right? Samcart Vs Course Craft
Well, it absolutely caught on due to the fact that Samcart has the ability to charge extremely high costs for this guarantee:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Samcart Vs Course Craft
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart Vs Course Craft
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its capability to eliminate their discomfort or attain their preferred condition
Action: provide the opportunity to purchase
Many sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Vs Course Craft
An effective page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle listed below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … But ensure you register, since I have huge prepare for funnel home builders in the works soon!Samcart Vs Course Craft
This simple (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Some ideas:
1.Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Vs Course Craft
A solid starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond… Customers are skeptical. Social proof is the best psychological weapon we have to persuade people.
There is so much info out there that it is exceptionally difficult to understand which to trust.
Social evidence provides us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart Vs Course Craft
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they’ve made it this far, it means they’re practically ready to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product warranty.
There are a number of successful formats for warranties:
30+ day refund 110% cash back warranty.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, but so crucial.
You need actually to request for their cash and take it!Samcart Vs Course Craft
Here’s where your checkout type comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of current finest practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
