Funnels can be complicated … truly made complex, so complicated that many people quit prior to they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Vs Carthook
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right? Samcart Vs Carthook
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high costs for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.Samcart Vs Carthook
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart Vs Carthook
A typical method to do this is what’s called the “AIDA” model:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or achieve their desired condition
Action: provide the opportunity to buy
Most sales funnels extend these steps throughout several pages, processes, e-mails, etc.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Samcart Vs Carthook
An effective page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each idea below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … But ensure you register, because I have big plans for funnel home builders in the works quickly!Samcart Vs Carthook
This easy (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Vs Carthook
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond… Customers are doubtful. Social evidence is the best psychological weapon we need to encourage people.
There is so much information out there that it is exceptionally tough to know which to trust.
Social evidence provides us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.Samcart Vs Carthook
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they have actually made it this far, it implies they’re nearly prepared to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.
Testimonials have actually shown that your item has worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item guarantee.
There are numerous effective formats for service warranties:
30+ day refund 110% refund assurance.
Your client wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, but so crucial.
You need actually to request their money and take it!Samcart Vs Carthook
Here’s where your checkout kind is available in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!