Funnels can be made complex … really made complex, so complex that many people quit before they release their first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Video Sales Pahe
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right? Samcart Video Sales Pahe
Well, it absolutely caught on since Samcart has the ability to charge extremely high costs for this pledge:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.Samcart Video Sales Pahe
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart Video Sales Pahe
A typical way to do this is what’s called the “AIDA” design:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their pain or achieve their wanted condition
Action: provide the chance to buy
Most sales funnels extend these actions across multiple pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart Video Sales Pahe
A successful page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has ended … But make certain you register, because I have huge plans for funnel home builders in the works soon!Samcart Video Sales Pahe
This simple (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Video Sales Pahe
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond… Customers are skeptical. Social proof is the best mental weapon we have to persuade people.
There is a lot information out there that it is incredibly difficult to know which to trust.
Social proof offers us a simple escape … if countless people have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart Video Sales Pahe
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re practically prepared to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your product has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day money back 110% money back guarantee.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, but so essential.
You require actually to request their money and take it!Samcart Video Sales Pahe
Here’s where your checkout kind can be found in.
The primary goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!