Funnels can be complicated … really made complex, so complex that many people give up before they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Verrante
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the best structure to transform cold traffic into clients …
Pretty cool concept, right? Samcart Verrante
Well, it definitely caught on due to the fact that Samcart is able to charge very high costs for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.Samcart Verrante
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart Verrante
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to eliminate their pain or achieve their wanted condition
Action: provide the chance to purchase
Most sales funnels extend these steps across several pages, processes, e-mails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart Verrante
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each concept below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has expired … However ensure you register, because I have huge prepare for funnel home builders in the works soon!Samcart Verrante
This simple (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Verrante
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond… Clients are hesitant. Social proof is the best mental weapon we have to persuade individuals.
There is a lot info out there that it is extremely tough to know which to trust.
Social evidence gives us an easy escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart Verrante
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re practically ready to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Testimonials have revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are numerous effective formats for warranties:
30+ day cash back 110% cash back warranty.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is easy, however so essential.
You need actually to ask for their cash and take it!Samcart Verrante
Here’s where your checkout kind can be found in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it is very important to dispel the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!