Funnels can be made complex … really made complex, so complex that many people give up before they release their very first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Users
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right? Samcart Users
Well, it absolutely caught on since Samcart has the ability to charge incredibly high prices for this promise:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Samcart Users
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart Users
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to eliminate their pain or achieve their preferred condition
Action: provide the chance to purchase
Many sales funnels extend these steps across several pages, processes, e-mails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart Users
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each principle listed below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has ended … However make sure you sign up, because I have huge prepare for funnel contractors in the works quickly!Samcart Users
This easy (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice lousy online marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Users
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond… Clients are doubtful. Social evidence is the very best psychological weapon we need to encourage people.
There is a lot information out there that it is incredibly challenging to understand which to trust.
Social proof offers us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart Users
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they’ve made it this far, it implies they’re nearly all set to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is all about.
Testimonials have actually shown that your item has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item assurance.
There are a number of successful formats for warranties:
30+ day refund 110% money back warranty.
Your client wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is easy, however so essential.
You need really to ask for their money and take it!Samcart Users
Here’s where your checkout type can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of existing finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!