Funnels can be made complex … really made complex, so complex that most people quit before they introduce their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart User Roles
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right? Samcart User Roles
Well, it definitely caught on because Samcart has the ability to charge incredibly high rates for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.Samcart User Roles
In fact, utilizing Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart User Roles
A common method to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its ability to remove their pain or accomplish their wanted condition
Action: give them the opportunity to buy
Most sales funnels extend these steps throughout several pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart User Roles
An effective page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … But make certain you sign up, due to the fact that I have huge plans for funnel contractors in the works soon!Samcart User Roles
This simple (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart User Roles
A strong starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond… Consumers are hesitant. Social proof is the very best mental weapon we have to convince people.
There is a lot information out there that it is incredibly challenging to know which to trust.
Social evidence offers us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.Samcart User Roles
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they’ve made it this far, it implies they’re almost ready to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Testimonials have shown that your product has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item warranty.
There are several effective formats for service warranties:
30+ day money back 110% refund assurance.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, however so important.
You need really to request their cash and take it!Samcart User Roles
Here’s where your checkout form can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of existing finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!