Funnels can be complicated … actually made complex, so complex that the majority of people give up prior to they introduce their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Tutorial
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right? Samcart Tutorial
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high rates for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.Samcart Tutorial
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Samcart Tutorial
A common method to do this is what’s called the “AIDA” model:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to eliminate their pain or achieve their preferred condition
Action: provide the chance to buy
The majority of sales funnels extend these actions throughout several pages, processes, emails, and so on.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Samcart Tutorial
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each concept listed below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … However make sure you sign up, since I have big prepare for funnel contractors in the works quickly!Samcart Tutorial
This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Tutorial
A strong starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond… Consumers are skeptical. Social proof is the very best psychological weapon we have to encourage individuals.
There is so much details out there that it is exceptionally tough to know which to trust.
Social evidence offers us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart Tutorial
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re almost all set to purchase. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your product has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item warranty.
There are a number of successful formats for warranties:
30+ day cash back 110% refund assurance.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, however so important.
You need in fact to ask for their cash and take it!Samcart Tutorial
Here’s where your checkout form comes in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of current best practices. I hope you enjoyed it. In addition, it is necessary to dispel the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!