Funnels can be complicated … really complicated, so complicated that the majority of people give up before they release their very first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Trial
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right? Samcart Trial
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high rates for this guarantee:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Samcart Trial
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Samcart Trial
A typical method to do this is what’s called the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to remove their pain or accomplish their desired condition
Action: give them the opportunity to buy
A lot of sales funnels extend these actions across several pages, procedures, e-mails, and so on.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Samcart Trial
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each principle listed below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … However make certain you sign up, because I have big plans for funnel contractors in the works quickly!Samcart Trial
This basic (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Some ideas:
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Trial
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond… Customers are doubtful. Social proof is the very best psychological weapon we need to persuade people.
There is so much info out there that it is exceptionally tough to understand which to trust.
Social evidence gives us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.Samcart Trial
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it suggests they’re almost all set to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Reviews have shown that your item has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are several effective formats for warranties:
30+ day money back 110% money back warranty.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You require really to request their cash and take it!Samcart Trial
Here’s where your checkout form is available in.
The main objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of current best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
