Funnels can be made complex … actually made complex, so complicated that many people give up prior to they introduce their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Tracking Id
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right? Samcart Tracking Id
Well, it certainly caught on since Samcart has the ability to charge extremely high rates for this pledge:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.Samcart Tracking Id
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Samcart Tracking Id
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its capability to remove their pain or achieve their wanted condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions throughout multiple pages, processes, e-mails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.Samcart Tracking Id
A successful page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each concept listed below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has expired … But ensure you sign up, since I have huge prepare for funnel contractors in the works quickly!Samcart Tracking Id
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Tracking Id
A strong beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond… Customers are hesitant. Social proof is the best psychological weapon we have to convince individuals.
There is a lot info out there that it is extremely hard to know which to trust.
Social evidence offers us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.Samcart Tracking Id
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it suggests they’re nearly ready to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Testimonials have shown that your item has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are a number of effective formats for warranties:
30+ day cash back 110% money back guarantee.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, however so essential.
You need in fact to request their money and take it!Samcart Tracking Id
Here’s where your checkout form is available in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of current finest practices. I hope you enjoyed it. In addition, it’s important to dispel the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!