Funnels can be complicated … actually made complex, so complicated that most people give up prior to they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Today Leadpages
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right? Samcart Today Leadpages
Well, it absolutely caught on since Samcart has the ability to charge extremely high rates for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.Samcart Today Leadpages
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart Today Leadpages
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to eliminate their pain or attain their wanted condition
Action: give them the opportunity to buy
Many sales funnels extend these steps across numerous pages, procedures, emails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Today Leadpages
An effective page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each idea below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … However make sure you sign up, since I have big plans for funnel builders in the works soon!Samcart Today Leadpages
This basic (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice bad online marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Today Leadpages
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond… Consumers are doubtful. Social proof is the best psychological weapon we need to encourage individuals.
There is so much info out there that it is exceptionally tough to understand which to trust.
Social evidence gives us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.Samcart Today Leadpages
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re almost all set to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item guarantee.
There are several effective formats for warranties:
30+ day money back 110% money back assurance.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, but so essential.
You require actually to request for their cash and take it!Samcart Today Leadpages
Here’s where your checkout form is available in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of present finest practices. I hope you enjoyed it. In addition, it’s important to resolve the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!