Funnels can be made complex … truly complicated, so complicated that the majority of people quit prior to they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Thrivecart
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right? Samcart Thrivecart
Well, it absolutely caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.Samcart Thrivecart
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart Thrivecart
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to remove their discomfort or accomplish their wanted condition
Action: give them the opportunity to buy
A lot of sales funnels extend these actions throughout numerous pages, processes, emails, and so on.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Samcart Thrivecart
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually ended … But make certain you sign up, since I have big prepare for funnel contractors in the works soon!Samcart Thrivecart
This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Thrivecart
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond… Customers are doubtful. Social evidence is the best psychological weapon we need to persuade people.
There is a lot info out there that it is incredibly challenging to know which to trust.
Social proof offers us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart Thrivecart
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re almost ready to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Reviews have revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item guarantee.
There are several effective formats for service warranties:
30+ day money back 110% cash back guarantee.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, however so essential.
You need actually to request their cash and take it!Samcart Thrivecart
Here’s where your checkout type can be found in.
The main goal of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!