Funnels can be complicated … really complicated, so complicated that most people quit prior to they release their first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart The Embodied Year The Resilientbody
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right? Samcart The Embodied Year The Resilientbody
Well, it absolutely caught on because Samcart has the ability to charge extremely high costs for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.Samcart The Embodied Year The Resilientbody
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart The Embodied Year The Resilientbody
A common method to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to remove their discomfort or achieve their desired condition
Action: provide the opportunity to buy
The majority of sales funnels extend these steps throughout several pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart The Embodied Year The Resilientbody
An effective page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each idea listed below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has ended … But ensure you sign up, since I have big prepare for funnel contractors in the works soon!Samcart The Embodied Year The Resilientbody
This easy (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough lousy online marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart The Embodied Year The Resilientbody
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond… Customers are doubtful. Social evidence is the very best mental weapon we have to persuade people.
There is a lot information out there that it is exceptionally hard to know which to trust.
Social evidence offers us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart The Embodied Year The Resilientbody
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it indicates they’re almost prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item assurance.
There are several effective formats for guarantees:
30+ day money back 110% refund warranty.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so important.
You require in fact to ask for their money and take it!Samcart The Embodied Year The Resilientbody
Here’s where your checkout type is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!