Funnels can be complicated … really complicated, so complicated that many people quit prior to they release their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Test Mode
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right? Samcart Test Mode
Well, it absolutely caught on due to the fact that Samcart is able to charge extremely high rates for this pledge:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.Samcart Test Mode
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart Test Mode
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to eliminate their pain or achieve their wanted condition
Action: give them the chance to buy
Most sales funnels extend these actions across numerous pages, procedures, emails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Samcart Test Mode
An effective page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each idea listed below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … However ensure you sign up, due to the fact that I have big prepare for funnel builders in the works soon!Samcart Test Mode
This easy (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Test Mode
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond… Clients are doubtful. Social proof is the best psychological weapon we need to persuade individuals.
There is a lot information out there that it is incredibly challenging to know which to trust.
Social proof offers us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.Samcart Test Mode
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re nearly ready to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Testimonials have actually revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product assurance.
There are a number of successful formats for service warranties:
30+ day money back 110% refund warranty.
Your customer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You need actually to request their cash and take it!Samcart Test Mode
Here’s where your checkout type can be found in.
The main goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of current best practices. I hope you enjoyed it. Additionally, it’s important to dispel the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!