Funnels can be made complex … truly complicated, so complicated that many people give up prior to they release their very first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Take Phone Orders
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right? Samcart Take Phone Orders
Well, it absolutely caught on because Samcart has the ability to charge very high rates for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.Samcart Take Phone Orders
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart Take Phone Orders
A common method to do this is what’s called the “AIDA” model:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its ability to eliminate their discomfort or achieve their desired condition
Action: provide the chance to buy
The majority of sales funnels extend these steps across multiple pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart Take Phone Orders
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each idea listed below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … However make certain you sign up, because I have huge prepare for funnel home builders in the works soon!Samcart Take Phone Orders
This basic (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Take Phone Orders
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond… Clients are hesitant. Social evidence is the very best mental weapon we have to encourage individuals.
There is a lot details out there that it is exceptionally challenging to know which to trust.
Social proof provides us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Take Phone Orders
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re almost all set to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product warranty is all about.
Testimonials have revealed that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are a number of effective formats for warranties:
30+ day refund 110% money back assurance.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, however so important.
You need in fact to request for their cash and take it!Samcart Take Phone Orders
Here’s where your checkout kind can be found in.
The main objective of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of present finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!