Funnels can be made complex … truly made complex, so complicated that the majority of people give up before they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Sucks
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right? Samcart Sucks
Well, it absolutely caught on since Samcart is able to charge incredibly high costs for this guarantee:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.Samcart Sucks
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Samcart Sucks
A typical method to do this is what’s called the “AIDA” design:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its capability to eliminate their pain or achieve their wanted condition
Action: give them the opportunity to buy
The majority of sales funnels extend these steps throughout several pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Sucks
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each concept listed below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually ended … But make sure you sign up, due to the fact that I have huge plans for funnel builders in the works soon!Samcart Sucks
This easy (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Sucks
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond… Clients are skeptical. Social evidence is the very best psychological weapon we need to encourage people.
There is a lot information out there that it is incredibly tough to know which to trust.
Social proof offers us an easy way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Sucks
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they’ve made it this far, it implies they’re almost all set to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% refund guarantee.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so essential.
You require really to ask for their cash and take it!Samcart Sucks
Here’s where your checkout type is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of current finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!