Funnels can be complicated … truly complicated, so complicated that many people give up prior to they launch their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Success
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right? Samcart Success
Well, it absolutely caught on due to the fact that Samcart is able to charge incredibly high prices for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Samcart Success
In fact, using Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Samcart Success
A typical method to do this is what’s called the “AIDA” design:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to eliminate their discomfort or accomplish their wanted condition
Action: provide the chance to buy
A lot of sales funnels extend these actions throughout several pages, processes, emails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart Success
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each principle below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has expired … However ensure you sign up, due to the fact that I have huge plans for funnel contractors in the works soon!Samcart Success
This simple (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Success
A solid starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond… Consumers are hesitant. Social evidence is the very best psychological weapon we have to encourage people.
There is a lot info out there that it is incredibly hard to understand which to trust.
Social proof offers us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.Samcart Success
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re almost ready to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Testimonials have revealed that your item has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day money back 110% money back assurance.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, but so essential.
You need really to ask for their cash and take it!Samcart Success
Here’s where your checkout type comes in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of existing finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!