Funnels can be complicated … really complicated, so complex that many people give up before they launch their very first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Stock Price
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right? Samcart Stock Price
Well, it definitely caught on since Samcart is able to charge very high rates for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.Samcart Stock Price
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart Stock Price
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its capability to eliminate their pain or achieve their desired condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions across multiple pages, processes, emails, etc.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Samcart Stock Price
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each concept listed below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has expired … But make certain you sign up, due to the fact that I have big plans for funnel contractors in the works soon!Samcart Stock Price
This basic (however effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Stock Price
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond… Consumers are hesitant. Social proof is the very best mental weapon we need to encourage individuals.
There is a lot information out there that it is exceptionally hard to understand which to trust.
Social proof offers us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart Stock Price
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re practically prepared to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Reviews have actually shown that your item has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item warranty.
There are numerous successful formats for warranties:
30+ day refund 110% money back guarantee.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need actually to request for their money and take it!Samcart Stock Price
Here’s where your checkout kind is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of existing finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!