Funnels can be made complex … really complicated, so complicated that the majority of people quit before they release their first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Source Tracking
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right? Samcart Source Tracking
Well, it definitely caught on since Samcart has the ability to charge incredibly high costs for this promise:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Samcart Source Tracking
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart Source Tracking
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to remove their pain or attain their wanted condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions throughout numerous pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart Source Tracking
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each idea below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has ended … But ensure you sign up, due to the fact that I have huge plans for funnel builders in the works quickly!Samcart Source Tracking
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Source Tracking
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond… Consumers are doubtful. Social evidence is the best psychological weapon we need to convince people.
There is so much information out there that it is incredibly challenging to know which to trust.
Social evidence offers us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.Samcart Source Tracking
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it indicates they’re almost all set to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Testimonials have revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for guarantees:
30+ day cash back 110% cash back assurance.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, but so essential.
You need actually to request for their money and take it!Samcart Source Tracking
Here’s where your checkout form comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!