Funnels can be made complex … really made complex, so complex that most people quit prior to they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Similar Site
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right? Samcart Similar Site
Well, it certainly caught on because Samcart has the ability to charge incredibly high costs for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Samcart Similar Site
In fact, utilizing Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Samcart Similar Site
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to remove their pain or accomplish their wanted condition
Action: provide the chance to buy
A lot of sales funnels extend these actions across numerous pages, procedures, emails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart Similar Site
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each concept listed below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually expired … However make sure you register, since I have huge plans for funnel builders in the works quickly!Samcart Similar Site
This simple (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Similar Site
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond… Consumers are skeptical. Social evidence is the best psychological weapon we need to persuade people.
There is a lot details out there that it is exceptionally tough to know which to trust.
Social evidence offers us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart Similar Site
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they have actually made it this far, it implies they’re nearly prepared to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Reviews have actually shown that your product has worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are several successful formats for warranties:
30+ day cash back 110% refund guarantee.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need in fact to request for their cash and take it!Samcart Similar Site
Here’s where your checkout form comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of existing finest practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!