Funnels can be made complex … really complicated, so complicated that the majority of people give up prior to they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Shipstation
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right? Samcart Shipstation
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Samcart Shipstation
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Samcart Shipstation
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or achieve their wanted condition
Action: provide the opportunity to buy
A lot of sales funnels extend these actions across several pages, processes, e-mails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Shipstation
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each concept below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has expired … However ensure you register, due to the fact that I have huge plans for funnel home builders in the works quickly!Samcart Shipstation
This simple (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Shipstation
A strong starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond… Consumers are hesitant. Social proof is the best psychological weapon we have to persuade individuals.
There is so much details out there that it is exceptionally difficult to understand which to trust.
Social proof provides us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart Shipstation
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re almost prepared to purchase. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Testimonials have actually revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product guarantee.
There are a number of effective formats for service warranties:
30+ day cash back 110% refund assurance.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You require in fact to request for their money and take it!Samcart Shipstation
Here’s where your checkout kind can be found in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of present finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!