Funnels can be made complex … really complicated, so complex that most people give up prior to they launch their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart Services
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right? Samcart Services
Well, it certainly caught on because Samcart has the ability to charge exceptionally high prices for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.Samcart Services
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Samcart Services
A common method to do this is what’s called the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to eliminate their discomfort or accomplish their desired condition
Action: give them the chance to purchase
The majority of sales funnels extend these steps throughout numerous pages, processes, e-mails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart Services
A successful page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each principle below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has ended … But ensure you sign up, because I have big prepare for funnel builders in the works quickly!Samcart Services
This simple (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Services
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond… Consumers are hesitant. Social proof is the best psychological weapon we have to convince individuals.
There is so much details out there that it is extremely difficult to know which to trust.
Social evidence provides us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.Samcart Services
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re almost ready to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Reviews have revealed that your item has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item assurance.
There are a number of successful formats for service warranties:
30+ day money back 110% refund warranty.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, but so essential.
You need really to ask for their cash and take it!Samcart Services
Here’s where your checkout kind is available in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of present best practices. I hope you enjoyed it. Additionally, it is essential to resolve the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!