Funnels can be complicated … truly made complex, so complicated that most people quit prior to they release their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Sell Services
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right? Samcart Sell Services
Well, it definitely caught on since Samcart is able to charge extremely high rates for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Samcart Sell Services
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Samcart Sell Services
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to eliminate their discomfort or accomplish their preferred condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions across several pages, procedures, emails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart Sell Services
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each principle below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has ended … But make sure you sign up, because I have huge plans for funnel builders in the works soon!Samcart Sell Services
This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Sell Services
A solid starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond… Consumers are hesitant. Social evidence is the best mental weapon we need to convince individuals.
There is so much details out there that it is extremely difficult to understand which to trust.
Social proof gives us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Sell Services
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re nearly all set to buy. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Testimonials have actually revealed that your product has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are numerous effective formats for service warranties:
30+ day money back 110% refund assurance.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require in fact to ask for their cash and take it!Samcart Sell Services
Here’s where your checkout kind comes in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of present finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!