Funnels can be made complex … truly complicated, so complex that most people give up before they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Segment.io
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right? Samcart Segment.io
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high rates for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.Samcart Segment.io
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart Segment.io
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to remove their discomfort or accomplish their wanted condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions across multiple pages, procedures, emails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.Samcart Segment.io
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each principle listed below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually ended … But make sure you register, because I have huge plans for funnel builders in the works quickly!Samcart Segment.io
This easy (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Segment.io
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond… Consumers are skeptical. Social evidence is the very best mental weapon we have to convince people.
There is a lot details out there that it is incredibly challenging to understand which to trust.
Social proof offers us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart Segment.io
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re practically all set to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Reviews have shown that your product has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back assurance.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, however so essential.
You need actually to request their cash and take it!Samcart Segment.io
Here’s where your checkout kind comes in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of present best practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!