Funnels can be made complex … really made complex, so complicated that many people give up prior to they release their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Sandbox
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right? Samcart Sandbox
Well, it certainly caught on since Samcart is able to charge extremely high rates for this promise:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.Samcart Sandbox
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart Sandbox
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to eliminate their discomfort or attain their desired condition
Action: give them the chance to purchase
Most sales funnels extend these actions across several pages, processes, e-mails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Sandbox
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle listed below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has ended … However make sure you register, due to the fact that I have big prepare for funnel home builders in the works soon!Samcart Sandbox
This easy (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Sandbox
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond… Customers are hesitant. Social evidence is the very best mental weapon we need to persuade people.
There is so much information out there that it is extremely difficult to understand which to trust.
Social evidence provides us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Sandbox
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it means they’re nearly all set to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Reviews have revealed that your product has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item guarantee.
There are numerous effective formats for guarantees:
30+ day cash back 110% money back assurance.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, but so crucial.
You need in fact to request their cash and take it!Samcart Sandbox
Here’s where your checkout form comes in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of existing best practices. I hope you enjoyed it. Moreover, it is essential to resolve the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!