Funnels can be made complex … really made complex, so complicated that many people give up before they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Sandbox Test
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the best structure to transform cold traffic into clients …
Pretty cool idea, right? Samcart Sandbox Test
Well, it definitely caught on since Samcart has the ability to charge incredibly high rates for this pledge:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.Samcart Sandbox Test
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Samcart Sandbox Test
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its capability to eliminate their pain or accomplish their wanted condition
Action: give them the opportunity to buy
Most sales funnels extend these actions throughout several pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Samcart Sandbox Test
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each concept below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … However make sure you sign up, since I have huge prepare for funnel home builders in the works quickly!Samcart Sandbox Test
This simple (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Sandbox Test
A strong starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond… Customers are doubtful. Social evidence is the very best mental weapon we have to encourage people.
There is a lot details out there that it is extremely challenging to know which to trust.
Social evidence gives us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.Samcart Sandbox Test
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they’ve made it this far, it suggests they’re practically all set to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Reviews have revealed that your item has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product warranty.
There are a number of effective formats for warranties:
30+ day money back 110% refund assurance.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, however so crucial.
You need actually to request for their cash and take it!Samcart Sandbox Test
Here’s where your checkout kind can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of present best practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!