Funnels can be complicated … really complicated, so complicated that most people give up before they launch their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Sales
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right? Samcart Sales
Well, it definitely caught on because Samcart is able to charge very high rates for this pledge:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Samcart Sales
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Samcart Sales
A typical way to do this is what’s called the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to eliminate their pain or accomplish their wanted condition
Action: give them the chance to purchase
The majority of sales funnels extend these actions throughout several pages, procedures, emails, etc.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Samcart Sales
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each principle listed below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … However ensure you register, due to the fact that I have huge plans for funnel contractors in the works quickly!Samcart Sales
This easy (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Sales
A strong beginning point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond… Customers are hesitant. Social evidence is the very best mental weapon we need to persuade individuals.
There is a lot info out there that it is extremely difficult to understand which to trust.
Social proof gives us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart Sales
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they’ve made it this far, it implies they’re practically prepared to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item warranty.
There are numerous effective formats for guarantees:
30+ day refund 110% refund warranty.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You require really to request their cash and take it!Samcart Sales
Here’s where your checkout type comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of existing finest practices. I hope you enjoyed it. Moreover, it’s important to eliminate the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!