Funnels can be made complex … actually complicated, so complicated that the majority of people give up before they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Sales Page
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right? Samcart Sales Page
Well, it absolutely caught on because Samcart is able to charge incredibly high costs for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Samcart Sales Page
In fact, using Cartflows and your favorite WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart Sales Page
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to remove their discomfort or accomplish their preferred condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions throughout several pages, processes, e-mails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart Sales Page
A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually ended … However make sure you register, since I have huge prepare for funnel home builders in the works soon!Samcart Sales Page
This simple (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Sales Page
A solid starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond… Customers are hesitant. Social proof is the very best psychological weapon we need to encourage individuals.
There is a lot details out there that it is exceptionally challenging to understand which to trust.
Social proof gives us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Sales Page
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re practically all set to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are several successful formats for guarantees:
30+ day money back 110% money back assurance.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You need really to ask for their money and take it!Samcart Sales Page
Here’s where your checkout kind comes in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of current finest practices. I hope you enjoyed it. Moreover, it is essential to resolve the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!