Funnels can be complicated … truly made complex, so complicated that most people give up before they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Ryan Moran
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right? Samcart Ryan Moran
Well, it absolutely caught on since Samcart is able to charge exceptionally high costs for this pledge:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Samcart Ryan Moran
In fact, using Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart Ryan Moran
A common method to do this is what’s called the “AIDA” model:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its ability to eliminate their discomfort or achieve their wanted condition
Action: provide the chance to buy
Most sales funnels extend these steps throughout several pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Ryan Moran
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept listed below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … However make sure you sign up, because I have huge prepare for funnel home builders in the works quickly!Samcart Ryan Moran
This simple (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Ryan Moran
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond… Clients are skeptical. Social proof is the very best mental weapon we need to persuade individuals.
There is so much information out there that it is extremely difficult to know which to trust.
Social proof gives us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart Ryan Moran
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re practically all set to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is everything about.
Reviews have revealed that your product has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item warranty.
There are a number of effective formats for warranties:
30+ day cash back 110% money back guarantee.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, but so essential.
You need actually to ask for their cash and take it!Samcart Ryan Moran
Here’s where your checkout form comes in.
The main goal of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of present best practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!