Funnels can be made complex … truly complicated, so complex that many people quit before they release their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Referral Shortlink
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right? Samcart Referral Shortlink
Well, it absolutely caught on since Samcart has the ability to charge very high costs for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.Samcart Referral Shortlink
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart Referral Shortlink
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to eliminate their discomfort or attain their preferred condition
Action: give them the chance to buy
Many sales funnels extend these steps throughout multiple pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart Referral Shortlink
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept listed below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … But make sure you sign up, since I have big plans for funnel builders in the works soon!Samcart Referral Shortlink
This basic (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Referral Shortlink
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond… Customers are skeptical. Social evidence is the very best psychological weapon we have to convince individuals.
There is so much details out there that it is exceptionally challenging to understand which to trust.
Social evidence provides us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart Referral Shortlink
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re nearly ready to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product assurance.
There are several effective formats for warranties:
30+ day money back 110% refund assurance.
Your client wants to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, however so crucial.
You require in fact to request their cash and take it!Samcart Referral Shortlink
Here’s where your checkout form can be found in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of current finest practices. I hope you enjoyed it. In addition, it’s important to dispel the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!