Funnels can be made complex … really complicated, so complex that many people give up before they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Que Es
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right? Samcart Que Es
Well, it definitely caught on since Samcart is able to charge exceptionally high prices for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Samcart Que Es
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Samcart Que Es
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to eliminate their discomfort or accomplish their desired condition
Action: provide the chance to buy
Many sales funnels extend these actions across multiple pages, procedures, emails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart Que Es
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each concept listed below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has ended … However make sure you sign up, since I have big plans for funnel home builders in the works soon!Samcart Que Es
This basic (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Que Es
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond… Customers are hesitant. Social evidence is the best psychological weapon we have to convince people.
There is a lot information out there that it is incredibly difficult to know which to trust.
Social proof provides us an easy escape … if countless people have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Que Es
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they have actually made it this far, it means they’re practically ready to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Reviews have revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product warranty.
There are a number of effective formats for warranties:
30+ day money back 110% refund assurance.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require actually to request their money and take it!Samcart Que Es
Here’s where your checkout type can be found in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. Moreover, it is necessary to resolve the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!