Funnels can be made complex … actually complicated, so complex that most people quit before they launch their first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Product Policy
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the right structure to convert cold traffic into customers …
Pretty cool idea, right? Samcart Product Policy
Well, it definitely caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this pledge:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Samcart Product Policy
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Samcart Product Policy
A typical method to do this is what’s called the “AIDA” design:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to eliminate their discomfort or achieve their wanted condition
Action: give them the opportunity to buy
Most sales funnels extend these actions across numerous pages, procedures, emails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.Samcart Product Policy
An effective page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each idea below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … However make sure you register, since I have big prepare for funnel home builders in the works soon!Samcart Product Policy
This basic (but effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough lousy online marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Product Policy
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond… Consumers are doubtful. Social proof is the best mental weapon we have to convince individuals.
There is a lot information out there that it is incredibly hard to know which to trust.
Social proof offers us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Product Policy
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re almost all set to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day cash back 110% money back warranty.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, however so important.
You need actually to request their money and take it!Samcart Product Policy
Here’s where your checkout kind can be found in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of present best practices. I hope you enjoyed it. Additionally, it is essential to dispel the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!