Funnels can be complicated … actually complicated, so complicated that the majority of people quit prior to they launch their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart Priving
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right? Samcart Priving
Well, it certainly caught on since Samcart is able to charge incredibly high costs for this pledge:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Samcart Priving
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart Priving
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to remove their pain or attain their desired condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions across several pages, processes, emails, and so on.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart Priving
An effective page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each idea listed below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has ended … However ensure you register, due to the fact that I have huge plans for funnel builders in the works soon!Samcart Priving
This basic (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Priving
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond… Clients are doubtful. Social evidence is the best psychological weapon we need to persuade individuals.
There is a lot info out there that it is exceptionally hard to know which to trust.
Social proof offers us an easy escape … if countless people have already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.Samcart Priving
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it implies they’re practically all set to purchase. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item assurance.
There are a number of successful formats for warranties:
30+ day money back 110% refund guarantee.
Your customer wants to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, but so crucial.
You require in fact to request for their money and take it!Samcart Priving
Here’s where your checkout form can be found in.
The main goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of existing best practices. I hope you enjoyed it. Moreover, it’s important to eliminate the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!