Funnels can be made complex … actually complicated, so complicated that many people give up prior to they introduce their first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Premium
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right? Samcart Premium
Well, it absolutely caught on because Samcart has the ability to charge very high prices for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Samcart Premium
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart Premium
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to remove their pain or achieve their desired condition
Action: give them the chance to buy
Most sales funnels extend these steps across several pages, processes, e-mails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart Premium
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each principle below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has expired … But make sure you register, because I have big prepare for funnel builders in the works soon!Samcart Premium
This simple (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice bad online marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Premium
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond… Customers are skeptical. Social evidence is the very best mental weapon we have to convince individuals.
There is a lot info out there that it is extremely hard to know which to trust.
Social evidence offers us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Premium
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re almost prepared to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Testimonials have actually shown that your item has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day refund 110% refund assurance.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need in fact to request their money and take it!Samcart Premium
Here’s where your checkout kind comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of present best practices. I hope you enjoyed it. Additionally, it is very important to resolve the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!