Funnels can be made complex … really complicated, so complicated that many people give up prior to they introduce their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Popup
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right? Samcart Popup
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high rates for this guarantee:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Samcart Popup
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart Popup
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to remove their pain or achieve their wanted condition
Action: give them the chance to purchase
Many sales funnels extend these actions across multiple pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Samcart Popup
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each idea listed below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has expired … But ensure you register, because I have big prepare for funnel builders in the works quickly!Samcart Popup
This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough bad online marketers out there currently.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Popup
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond… Clients are skeptical. Social evidence is the best mental weapon we have to persuade individuals.
There is a lot information out there that it is extremely hard to understand which to trust.
Social proof gives us a simple escape … if countless people have already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart Popup
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it means they’re practically all set to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is all about.
Testimonials have revealed that your product has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are several successful formats for service warranties:
30+ day refund 110% money back guarantee.
Your consumer wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require in fact to ask for their money and take it!Samcart Popup
Here’s where your checkout type can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of current best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!