Funnels can be complicated … truly made complex, so complex that the majority of people quit prior to they release their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Plans
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right? Samcart Plans
Well, it definitely caught on because Samcart has the ability to charge incredibly high costs for this promise:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.Samcart Plans
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart Plans
A common way to do this is what’s known as the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to remove their pain or achieve their wanted condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps throughout multiple pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Plans
An effective page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each principle listed below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … However ensure you sign up, due to the fact that I have big plans for funnel home builders in the works quickly!Samcart Plans
This basic (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough crappy online marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Plans
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond… Clients are skeptical. Social evidence is the best mental weapon we need to convince people.
There is a lot information out there that it is extremely tough to understand which to trust.
Social proof gives us an easy way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.Samcart Plans
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re almost ready to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Reviews have shown that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day money back 110% refund warranty.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, but so crucial.
You require really to request their cash and take it!Samcart Plans
Here’s where your checkout form can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you a summary of present finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!